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Contact:
Julie Gates
Sunburst Technology
562-621-9521
jgates@edresources.com
News Release
FOR IMMEDIATE RELEASE
NEW CEO JOINS SUNBURST
TECHNOLOGY
Addition of senior
marketing and sales executive positions educational publishing and distribution
company for significant growth in the K -12 educational technology market.
ELGIN, IL, Aug.
27, 2003 Ð Sunburst Technology Corporation announced today that
it has hired Mark Sotir as its new chief executive officer. Sotir previously
served as President and CEO of Budget Group as well as Group Marketing
Manager at The Coca Cola Company. Sotir's mission is to expand on the
market leadership position of the company and aggressively accelerate
the growth of its brands. To accomplish this, he will focus on creating
partnerships with new education technology vendors, making strategic acquisitions
and guiding the development of new Sunburst-brand products.
Sotir is based at
the company's headquarters in Elgin, Illinois and is responsible for its
two business units -- Educational Resources and Sunburst Software. Educational
Resources is the largest distributor of educational software materials
in the education market. It serves more than 100,000 schools in over 16,000
school districts through a direct sales force, catalogs, and an e-commerce
Web site. Sunburst Software develops and sells educational software programs
for the K-12 market, including such well-known brands as Tenth Planet,
HyperStudio® and Type to Learn®.
With a solid track
record of leading sales and marketing efforts to drive profits for Fortune
500 companies, Sotir has nearly 20 years of experience to draw upon as
he enters the education technology market. At Budget and Coca Cola, Sotir
drove profitability and growth at divisions ranging from $60 million to
over $1 billion in sales. He holds a bachelor's degree in business from
Amherst College and a master's degree from Harvard Business School.
"The education
technology market is a dynamic industry," said Sotir. "While
my first priority of course is to continue to bring educators the best
in educational technology, another goal is to help Educational Resources
and Sunburst reach their full business potential. The companies offer
some of the best products and services in the industry, and the opportunity
for significant growth, both organically and through acquisitions, over
the next year is excellent."
"Mark Sotir is
a high-caliber executive, who has successfully managed high profile, multimillion
dollar corporations," said Bob Battista, Sunburst Technology Executive
Vice Chairman. "His addition to our company is a measure of the professional
growth we expect in the near future. Mark will be a great asset to our
already strong leadership team. These businesses are ready to grow to
the next level in a market that is clamoring for leadership. Mark has
all of the skills necessary to build our companies to their full potential."
About Sunburst
Technology
Sunburst Technology
Corporation is a holding company of Sunburst Software and Educational
Resources. Sunburst Software publishes and markets its award-winning instructional
software for the K-12 school market. Sunburst's Web sites include www.sunburst.com
and www.hyperstudio.com. Educational Resources (www.educationalresources.com),
is the leading distributor of technology-related educational products
and has provided educators and schools with the tools and services necessary
to achieve their instructional technology goals for the last 18 years.
As the nation's largest source of educational technology, hardware, accessories
and other computer peripheral devices, Educational Resources represents
more than 350 vendors with over 6,500 educational products. Sunburst Technology
Corporation was acquired in October 2002 by management and Thayer Capital
Partners from Universal Vivendi Publishing's division, Houghton Mifflin.
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